Friday 11 April 2014

5. How did you attract/address your audience? // Evaluation



Some of the annotations I have made appear and then disappear of the screen so apologies for that as you may have to pause the video a lot! Since I have put quite a few annotations on this video already I thought I'd tell you about the unique selling point (USP) of the film here.

I believe the USP, for this opening, is the fact that we show the antagonist completely. Conventionally in horrors a small, insignificant part of the antagonist is shown or the antagonist does something to cause harm or worry but is not shown. We decided to show the antagonist straight away. But we believe this isn't a bad thing as if the whole film was made it might turn out that other antagonists are involved or the appearance of the antagonist gets worse over time, therefore proving that showing the antagonist in the opening does not ruin the suspense or atmosphere as later in the film there would be unexpected things.

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